Cheers to composite cans!
The numbers in the North American wine and spirits (W&S) industry are literally “staggering” (pun intended). According to MHW Ltd, here are some of the consumption facts in 2015:
- 95 billion dollars in retail sales
- 8 billion gallons of wines and spirits consumed:
- 3 billion cases of beer
- 350 million cases of wine
- 212 million cases of sprits
So why are we giving you these “head spinning” (pun intended) statistics in a blog dedicated to composite cans? Well, you guessed it: because composite cans have been the go to packaging alternative for brewers, wine makers and distillers who wish to make their products stand out in this highly competitive retail environment. In an era when it is hard to distinguish between the premium brands and the upstarts, many alcoholic beverage packers see composite cans as the best way to communicate their brand value to the consumer. Outer packaging bottles is not only a smart marketing solution, but great for gift giving and protecting the glass shell from breakage.
Many liquor manufacturers feature their products in composite cans during the holiday season by offering special limited-edition products to highlight their brands in this peak purchasing period. Smaller volume, long neck bottles are especially suited to composite cans. Many Nordic countries like Canada now produce some of the best dessert and ice wines in the word; many selling at more than $75 for a 375 ml bottle. At this price point, these wine producers view composite cans as an integral part of their product packaging strategy as well as a valuable asset to promote and protect their liquid gold.
Canfab has more than 50 years’ experience in partnering with some of the best and most recognized brands in the W&S industry. Let us help you choose the perfect solution to make your product stand out. Visit our website http://canfabpkg.com/possibilities/wines-spirits/ or call us today toll free (1-888-5-CANFAB) for more information on using composite cans for packages beverages of all sorts.